How to Write a Motion Graphics Design Or Animation Treatment

Give Yourself the best chance of winning the Design or Animation project with these guidelines

The Title & Introduction

The very first thing you will write on any treatment is the name of the project, so it is highly advisable to make sure you get this part correct. When taking a brief it is always a good idea to take as detailed notes as possible about all aspects of the project including the people involved, key words, reference material, technical aspects or limitations, audio preferences and project working titles. These notes will assist when putting the basics into a treatment, and showing your fullest understanding of the brief, like the correct title, or key words that the client was at pains to describe the project with.

Once you have a clean leading page with the clients name, the name of the project, and any subtitle, you are ready to add the first and most important body of text, the introduction or approach.

The introduction, outline, premise or approach to a treatment is a vital and concise 2 or 3 line paragraph, clearly telling the reader what it is they are about to read, and the reason for reading it. Ideally this paragraph will ‘grab’ the reader immediately and tweak their interest, wanting to read the rest of the document.

The Writing Style

The use of descriptive language is an important part of the art of all writing, no less with treatments, where you ideally need to squeeze all the information into one or two sides of a4 paper to paint a clear picture in the readers mind’s eye of exactly what they can expect the final film or animation to look like.

When describing your concept, try and use flowing and elegant phrasing while being descriptive and to the point. A wide use of vocabulary will keep the reader interested and their brain visualising the result.

For example, The brief is for a television crime drama title sequence, and the Director wants the style of the title sequence to reflect the period, atmosphere and subject matter of the script. The Director may use quite descriptive words in a brief like, dark or chilling, ensure to re-use these words in your treatment and add some of your own to further embellish. For example; dark foreboding blackness, or chilling, spine jarring finale.

Try not to repeat the same word too many times, and think of alternative ways to describe the same or similar part of the project. For example; when mentioning a transitional effect in the animation or film, try and find new ways to write about that effect.

Your Branding

Ensure that your business, company or studio logo and branding is clearly marked on the front of the treatment, as well as the body of the treatment to ensure that all who read it will know where it is from and who wrote it. It will also help ensure your ideas stay as your own and are not borrowed by someone else. Another consideration is to flatten your document to ensure that the logo and graphics are displayed correctly and no one is able to edit your treatment or take paragraphs for re purposing into another document. Saving your MS Word or other word processor document as an Adobe Acrobat PDF file is an ideal way of achieving this.

The Concept

This is the main body of text where you can flesh out the idea in more detail. It is important to ensure that this paragraph is easy to read and to the point. Use this part of the treatment as a way of quickly describing the rest of the information that you eloquently touched on in your Introduction. Try and keep the sentences brief with enough space around them to be absorbed easily. Allow the sentences to flow together easily to ensure the reader does not get lost partway through, it is vital that your idea makes sense from start to finish giving your reader the chance of constructing the piece in their own minds eye.

Imagery

Consider including images to assist your concept.

You will probably be producing a storyboard separately to your treatment, but using additional reference images, character illustrations, environment and backgrounds or mood board images in your treatment can really help the reader to grasp what you are saying. Positioning the images is also important, breaking up the paragraphs can lose the readers flow, so try adding an image or series of images under a paragraph.

Using a large image under the Introduction can act as a real eye grabber for the rest of the document.

Reference Material

Reference material is key to helping sell your idea, especially if you can reference your own past work. It is another chance to showcase your work and give the client every confidence in your ability to deliver what you are writing about. References can be web links, embedded links, images, sounds, music tracks, illustration or video. If possible, try and collate it all into one place, an ftp location, a website, a file share location or as zipped attachments to make it easy for the client to explore your references and not have to go to many different internet sites. Again, keeping the treatment easy to read, follow and absorb is paramount.

The Technical Breakdown

The technical section of a treatment should be very factual, very brief and very clear. The clarity will, once again, illustrate to the reader that you have carefully thought the process through and understand exactly what it will take to achieve the finished result. You will always be able to change your thinking with kit later, but at least at this early stage you have approached the idea with a way of technically creating your masterpiece. This paragraph will also illustrate your ability to handle both aspects of any motion graphics project, creativity and technical knowhow, the core components to any motion graphics designer.

Think about outlining what and how many computers you will need, how much disk storage space and backup will be required, which software packages will you be using and are there any specific plug-ins or presets that are relevant. Also take into account the amount of rendering time and hardware that will be needed, archiving considerations, and final delivery formats and other delivery aspects.

Music and Audio

As we all know, music and sound effects can really bring animation and video to life and is a major part of any visual experience. Touch on ideas you have for the music and sound design, include references to other similarly styled videos and describe the tone and atmosphere that the music will evoke with your visuals.

The Budget & Estimated Costs

Costs and quotes are also a huge factor in whether you will succeed in getting the project you desire, but refrain from including any mention of money in the treatment. Instead provide a separate quotation document including any reference to technical or creative specifics in the treatment.

The Conclusion / Summary

The final part of your treatment should act in a similar way to the introduction.

It is a short paragraph that allows you to quickly remind the reader of the key points you discussed in the rest of the document. It is also a chance to use good language to leave the reader wanting to see what you have described, wanting to explore further, wanting to make it come to life.

List of Components

INTRODUCTION – short and sweet

CONCEPT – main descriptive body of text

IMAGES – reference material

TECHNICAL – geeky but essential breakdown

AUDIO – style and reference guide

SUMMARY – the final roundup

Entertainment on the Internet – There Is Something for Everyone!

The Internet is an exciting place for entertainment. We can play Online games, Chat with friends and family, Can browse live news and interesting articles, Watch online movies, Do online shopping, Hear FM Radio’s and Podcasts, Watch Live Televisions, Get new friends through social networking sites such as Facebook, MySpace, Orkut, Twitter, Friendster etc. And in general, Internet provides a great range of entertainment.

Video sharing sites provide much more fun and entertainment. Those sites such as Google video, YouTube, Metacafe includes lot of funny, interesting and useful videos. Funny pranks and Comedy videos in those video sharing website shall be used a good stress relieving tools.

Watching online movies is another great entertainment in Internet. There are numerous websites providing online movies, some of them are free too and some charge a tiny payment. Online movies include all genres such as action, romance, drama etc.

Online games such as Yahoo Games, Pogo, iWin, Shockwave, and New grounds are all great pages containing thousands of free online games for users of all ages. These games are often Flash, Shockwave, or Java and can be easily played through your browser without having to download and install the game. There are stress relieving games to overcome everyday stress in business and personal life’s. Websites such as Bored.com, Funisland.com, and gamefunonline.com have lot of free online games, computer games and flash games. Not only that but we have tons of fun filled games.

Social networking site’s posses lot of fun and they are equipped with options like chatting, video and photo sharing, tagging, writing comments, updating status and lot more. Messenger services and VoIP service provide chatting and group conversation, which enables enhanced communication.

Listening to music is yet another great way of stress relieving and entertainment we can get on the internet. Lots of sites provide online music, covering almost all the languages available on the internet. Free internet radio stations, Live FM radios, Music libraries are the sources of music on Internet. We shall also hear music from online live concerts, video uploads etc.

We shall get more tips on stress management in websites regarding health benefits. There is a lot of websites provide guidance on meditation, yoga and tai-chi. These sites provide video tutorial on those Yoga, Meditation etc.

In general Internet is a great source of fun, entertainment provider. Internet is resourceful tool providing lot of entertainment. Internet acts as a great communication application.

The Different Types of Body Piercing

Here’s a short introduction to types of Body Piercings. You should get to know them before getting pierced. That way you can choose the type that is right for you.

Ear Piercing

Ear piercing is by far the most common piercing seen. Women have had their earlobes pierced for decades, and men have started to do the same within the last 40 years. The earlobe piercing is the most socially acceptable piercing. Most employers will allow at least one small earring in each lobe, barring safety reasons. This can be for simple decoration, or to show solidarity and a member of a social group. Military personnel, especially naval officers would pierce their left earlobe as a show of camaraderie Gay men used to pierce their right earlobe as a show of “gay pride.” This is no longer case. Men and women now pierce one or both earlobe, either once or multiple times as a matter of self expression.

Also common is cartilage piercing in the ear. Lesbians have begun piercing the right upper corner of their ear cartilage for the same reason of solidarity. There is no widely known symbolism for piercings elsewhere in the ear cartilage. Most portions of the ear cartilage can be safely pierced by an experienced professional.

Nose Piercing

The nose is traditionally pierced in two places, the first being on the side of one nostril. Generally smaller studs are placed in this spot. The second is a cartilage piercing through the septum, or the center part of the nose. This piercing has been affectionately dubbed, “the responsible facial piercing”, because if a small U-shaped bar is placed there, the piercing can be easily be turned back into the nostrils. This makes the piercing more difficult to spot.

Tongue Piercing

Tongue piercings run vertically from the upper to the lower surface of the tongue. This piercing is said to give increase pleasure during oral sex, but most people have this piercing for aesthetic purposes. With proper jewelry, this piercing will heal very quickly, but special consideration should be given when using metal jewelry. Metal can cause damage to the gums and tooth enamel.

Nipple Piercing

Nipple piercing is done equally by men and women. This is a piercing that is considered attractive. However, many also choose this piercing because it increases the sensitivity of the nipple, making sensation more pleasurable. Because individual nipple sizes vary, this piercing is more difficult for some than others. Smaller nipples are much harder to pierce. Those individuals with smaller nipples are encouraged to seek a professional with more experience in this area.

Naval Piercing

In ancient Egypt, this particular piercing was reserved solely for the pharaoh. In today’s society, this is a common piercing. This piercing is usually sported by those that want to show off their mid-drift. This piercing is more common in women than men, solely because there are styles of women’s blouses designed to show this area.

Genital Piercing

Genital piercing is popular in both men and women. Those piercing directly on or very near the sex organs amplify sensation to make stimulation more pleasurable. Some of the popular piercing sites for male genitalia include: the tip/head, at the base of the shaft at the public bone, and the scrotum. For women piercings can be placed on: the clitoris; the hood; the inner and outer labia; and the triangle.

Music As a Form of Entertainment

Music like any other form of art is a great form of entertainment for you. Your blues, emo, indie, folk or music videos are a great source of fun for you and your loved ones. Whether it’s an African village enjoying the live beats of the drum or a club in the middle of New York, the effect is the same. The music does it all for them.

You can enjoy a great time with music as a form of fun by dancing. Simply get up and take to the floor. When listening to your blues, emo or folk songs there is no better way for you to express your feeling that shaking what you’ve got. Just let your hair down for a moment and let the music take you. You are sure to enjoy it every time you get on the floor. Music causes you to just want to move. It stirs within you slowly until you can’t hold still no more.

You can also enjoy music by simply watching the artists do what they love. You enjoy musicals and operas this way. The music just causes you to sit still and enjoy. The moment is like an experience out of this world. For a moment you forget about everything else. You focus on the music. The indie, folk or alternative songs capture your consciousness. It’s like a musical trance. You feel it in your inner most being. That’s how music entertains you.

Even without having to go out for that opera or musical, you know that music will still entertain you wherever you are. You can have a great time just sitting and listening to your best emo or indie CD right in your living room. Call your friends to enjoy the moment with you. It lightens the mood and makes you all laugh without a care in the world. It’s even okay if you choose to dance right in the middle of your living room. The music transforms an uneventful and boring evening into one you are sure not to forget.

Music entertains you quite well in clubs and discos. If going out is your cup of tea, you know how much fun this is. When the music is playing out loud and the lighting adds to the effect you can’t help but enjoy. Everything goes here. While sipping on your favorite drink and whispering at your friend’s ear, you know that you don’t want the evening to end. The indie, folk, alternative or emo songs played for you make the atmosphere just as you want it to be. At this point, you unleash your vivacious side and you can confidently ask that guy, “want to dance?” This is because you’re really entertained.

Music as a form of entertainment is evident in celebrations and special occasions. You know how without the folk, emo or indie music at your best friend’s graduation you would have had a drab time. You can swear that the only reason you stayed was because of the music.